Current:Home > FinanceTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Wealth Pursuit Network
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-19 18:18:40
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (348)
Related
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- What Lauren Lolo Wood Learned from Chanel West Coast About Cohosting Ridiculousness
- Ancient 'hobbits' were even smaller than previously thought, scientists say
- Duane Thomas, who helped Dallas Cowboys win Super Bowl VI, dies at 77
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Jennifer Lopez's Latest Career Move Combines the Bridgerton and Emily Henry Universes
- US safety board plans to quiz officials about FAA oversight of Boeing before a panel blew off a 737
- In Louisiana’s Cancer Alley, company cancels plans for grain export facility in historic Black town
- Military service academies see drop in reported sexual assaults after alarming surge
- U.S. women's water polo grinds out win for a spot in semifinals vs. Australia
Ranking
- The Super Bowl could end in a 'three
- Over 55,000 Avocado Green Mattress pads recalled over fire hazard
- GOP Rep. Andy Ogles of Tennessee says FBI took his cellphone in campaign finance probe
- NCAA Division I board proposes revenue distribution units for women's basketball tournament
- A South Texas lawmaker’s 15
- Extreme heat is impacting most Americans’ electricity bills, AP-NORC poll finds
- A soda sip-off or an election? Tim Walz, JD Vance fight over the 'Mountain Dew Belt'
- Judge rejects bid by Judicial Watch, Daily Caller to reopen fight over access to Biden Senate papers
Recommendation
Residents worried after ceiling cracks appear following reroofing works at Jalan Tenaga HDB blocks
Kamala Harris' vice president pick Tim Walz has a history of Taylor Swift, Beyoncé fandom
Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Federal indictment accuses 15 people of trafficking drugs from Mexico and distributing in Minnesota
Brianna LaPaglia Reveals The Meaning Behind Her "Chickenfry" Nickname
US women will be shut out of medals in beach volleyball as Hughes, Cheng fall to Swiss
New Yorkers are warned from the skies about impending danger from storms as city deploys drones
'Choose joy': Daughter of woman killed by Texas death row inmate finds peace